Thursday, January 18, 2007
Newspaper Circulation-- will they die out??
After speaking of this in class, I was not aware of the ticking deadline newspapers had to revive their readers and in turn, circulation. In an article titled, "Growth Is Attainable, Sustainable -- Now!", found at-http://www.inma.org/2007-circsummit.cfm, it is explained on how sharp and presis the newspaper world has come to a hault. Each newspaper around the world is explaining some damging losses to their readers, circulation and needs. The planet has become to advanced and into high tech gadgets, to read their news on paper. How much easier is it to blog, chat, google, watch the nightly news or even simply glance at you palm piolet or phone to view the web. The 8th Annual INMA Circulation Summit will take place on March 8-9, and try and review and revise the newspaper world in order to appeal more to the reader. There, in San Diego, they will focus on the processes and systems of the newspaper industry and try and steal some of its readers back to the more traditional and respected way of getting news. Although dying, the newspaper industry seems very important to me, The languauge is for the reader, the news is mostly real and fact, and with that said, the web is always on half right in my mind.
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The newspaper is dying out. I remember when I used to receive my newspaper daily. Shortly I realized that I did not have enough time to read it in the mornings nor during the day and when I got home the news would be on and I found that easier. Then I found myself just receiving the Sunday newspaper for the sales and "the funnies" but eventually I just canceled my subscription funnies and all. With people living on a tight schedule and working longer hours there really is not enough time for the newspaper. This is a funny comparison but as breakfast diminishes so does reading the paper (if that makes any sense at all).
I was a little lost on whether this was an article, or rather an advertisment for this summit. Nevertheless, I realize what the issue is and what the media world is trying to accomplish at this summit. I've recently read some articles related to these issues, and I've gathered that some younger journalists (or rather, the ones who have embraced technology) have come to realize that the print, home delivery days are dead. I have to take their side. I'm not what you would call a 'news junkie', but if I want news, the first place I will turn to is the internet. When you say "the web is always on half right in my mind," I'm a bit confused to what that actually means. If that is the literal truth to you, than I have to wonder, why? As long as the source is credible, why can't readers trust the web? If your making a point that a lot of the sources on the web are faulty, than yes I agree with you there. But the same thing can be said for print media. What the people in charge need to realize is that we, the younger generation, are their future audience. They must cater to what we want or they have no future.
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